Sorry for the radio silence last week! I took some time offline, explored the Spanish Basque region, and ate my weight in delicious food. 

But I am back! And we have a lot of news to get through. Like, a lot, A LOT. 

Buckle in, folks.  

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Yes, I know this was announced almost two weeks ago, but I was on vacation! And maybe you missed the news!

Instagram announced that creators can schedule Trial Reels to help gain more insight into their content.

If you’re not sure what a Trial Reel is, lemme explain it to you:

Trial Reels are Reels you can post that don’t show up on your feed and are pushed to users who don’t follow you. This helps creators push different content they might have been wanting to experiment with that they felt they couldn’t with their current audience. 

Instagram reported that 40% of creators who used Trial Reels ended up posting more, and it led to an increase of 80% in reach with non-followers.

Pretty huge tbh.

Now, they are giving creators even more insight by allowing them to schedule when their Trial Reels are posted to non-followers. This will help creators determine the type of content, time of day, and more. 

The Washington Post released a study saying that taking two weeks off of social media can “effectively eras[e] a decade of age-related cognitive decline.”

Damn. 

Not only that, but participants had better attention spans, lower symptoms of depression, and less insomnia. Plus, it seems even after they all got the full range of their phones back to them, the effects of the detox lingered.

While there is way more to the study than just those top facts (like, how social media doesn’t affect every single person in the same way and it’s all user-based, blah blah), it is fascinating to see that a detox can be good for the brain. 

And according to the study, even taking a few hours away from it per week can help in the long run.

The best marketing ideas come from marketers who live it. That’s what The Marketing Millennials delivers: real insights, fresh takes, and no fluff. Written by Daniel Murray, a marketer who knows what works, this newsletter cuts through the noise so you can stop guessing and start winning. Subscribe and level up your marketing game.

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Thank you for reading! If you have any questions or feedback, just reply to this email. I’m always checking and love chatting to you all!

Thanks for all the support, and I’ll see you all next week!

Mackenzie