Weekly social roundup
So many things dropped this week!
An absolute wild week of new features, new tests, and new things that Mark Zuckerberg is doing that are serious head-scratchers.
Trust me, there’s a lot, so I won’t be long-winded up top, so we can dive in!
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Time to get your speaking voice on
Want more engagement? You need to talk! 🎙️
Videos are taking over all of our social media platforms, and the best way to get people to actually engage with your content and break through the noise?
You need to chat to the camera!
I know. It sounds daunting if you’re not comfortable in front of the camera. Heck, I was the face of my old company’s TikTok account, and it was terrifying appearing on screen daily! But guess what?
The times that I did an off-the-cuff, straight-to-camera video? They consistently had the highest engagement.
The social media company Emplifi experimented with what actually makes people stop scrolling online, and the top thing?
Human faces and voices.
The retention rate actually increased by almost 25%. 25% !!
And retention rates are even higher when someone appears on screen in the first 3 seconds of the video.
Other things that can help with engagement:
Text overlays
Seamless looping
Vertical videos (not horizontal, which makes sense as vertical video is the format for Reels!)
If you’re looking to grow and increase engagement on your social media pages this year, you might need to start getting ready for your close-up!
Extra, extra! Read all about it!
Top Meta news from the week
Want people to actually engage with your Reel? You need to start speaking to the camera.
Reels longer than 3 minutes don’t get pushed out on Meta, but with all videos defaulting to Reels on the platform, how do you make sure people see it? Meta has added an option to create shorter Reels that link to your larger one.
Not sure if you want this, but you can now add an AI transition in between your Instagram Stories to make it more … seamless? Or at least, that’s what they say.
Edits has added a whole new suite of features to make video creation even easier, including new cinematic effects, precision trimming, sound effects, emphasizing keywords in captions, and more.
Extra, extra! Read all about it!
Top TikTok news from the week
Tubi and TikTok are partnering up! It looks like TikTok is going all in on microdramas. The new partnership will give creators the ability to make original shows for Tubi.
You might soon be able to share a comment left on your TikTok video as a text post to your main feed. Not sure why this could be a thing, but sure!
Extra, extra! Read all about it!
Top X news from the week
X wants you to scroll on its app, and not on the web. Profile previews are officially limited on the web, with a prompt appearing asking users to view the profile in the app.
X will soon have to make Grok “less spicy” thanks to a new EU ban on nudity apps.
Extra, extra! Read all about it!
Top YouTube news from the week
YouTube has updated its creator partnership program to help creators find better and more brand deals.
To eliminate people spending time on videos that might not be what they want, YouTube is testing a new feature called “Discover videos with Previews,” where users can watch a few seconds of a video before you click to watch.
Extra, extra! Read all about it!
Top Other news from the week
An absolutely wild stat: Creators fear algorithm changes over burnout when it comes to social media. I mean, it makes sense, but still … woof.
Google officially pulls the most popular comment on a Reddit thread in search with the Google and Reddit partnership.
Not sure what mistakes you’re making as a content creator? Mashable spoke to an insider who revealed everything creators are doing that is wrong when it comes to growth.
Not sure what this means for the future of the company, but Jay Graber, CEO of Bluesky, is stepping down.
It’s all about that money, money, money
Facebook is offering $3000/month to post on the platform 💸
While it might sound too good to be true, it’s true!
Facebook is launching a new program called “Creator Fast Track,” where creators will get paid for posting on Facebook.
It seems like Meta is working really hard on getting Facebook to be cool again (lol), and the new monetization program is the newest incentive.
The program is supposed to compete with TikTok and YouTube’s creator monetization programs, and Facebook announced that it has paid creators nearly $3 billion in 2025 alone.
That’s a lotta money!
The Creator Fast Track will pay creators $1,000 per month if they have 100,000 followers on Instagram, TikTok, or YouTube, or $3,000 per month if they have over one million followers. Yes, other platforms. Not Facebook. It’s a way to help creators grow on a brand-new platform that they haven’t used previously.
The fast track will then help boost the Reels that you post on Facebook and also guarantee pay for any videos you post on the social platform.
The money bonus is only for the first three months of posting; however, Facebook has promised to keep boosting your reach until you have found your exact audience.
See you next week!
Thank you for reading! If you have any questions or feedback, just reply to this email. I’m always checking and love chatting to you all!
Thanks for all the support, and I’ll see you all next week!
Mackenzie
