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Top social media news from the week
All the social media predictions for next year
Mackenzie Taylor
October 14, 2025
Weekly social roundup
Sora and Meta and all the things!
Helllllllllo!
Hope you’re all well, and having a good start to the week???? Anyone else thinking they’ll get scammed when they’re older because of how good Sora videos are getting?
Mom, pick me up, I’m scared.
But, let’s not think too hard about that right now and get into the social media news from the week!
Attention spans are shrinking. Get proven tips on how to adapt:
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SMMs, what do you think?
36 predictions for social media marketing in 2026 👀
Social Media Today has released its predictions for 2026 when it comes to social media marketing! In the past, they have been pretty spot on when it comes to predictions in the past, so I ALWAYS look forward to what they think.
Some of my favorite predictions they have for 2026?
Content created through Meta AI Smart Glasses will get a massive boost across all Meta platforms. As Meta wants people to purchase Smart Glasses, this seems to be an easy way for them to subtly promote the glasses and make others feel FOMO and purchase the glasses for themselves.
Instagram will open to the Reels tab, and not the post feed. At the moment, Instagram is testing opening the main feed to Reels. As 50% of people spend their time in the Reels tab, this could be a logical step for Instagram; however, how does it make it distinguishable from TikTok at that point?
TikTok US will officially be launched with a completely separate app from the rest of the world. Social Media Today believes the US version of the app will become less engaging, resulting in fewer users actually sticking around.
One-click shopping on Pinterest. Pinterest has struggled to make in-app shopping easy, and this is something it has been working on for years at this point. However, SMT believes Pinterest should partner with a large shopping platform (hello, Amazon) to make one-click shopping a thing.
This is just the tip of the iceberg for predictions. As I said above, there are 36 and they’re all pretty good.
What are your predictions for next year when it comes to social media? With the world ever-evolving and laws changing around it so quickly, it seems less and less predictable every year.
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Extra, extra! Read all about it!
Top Meta news from the week
Facebook now has a whole new algorithm specifically for Facebook Reels.
If you’re a Facebook Page Admin, this will be helpful. A new Comments Manager feature has been added to help you organize and manage comments more easily.
You can now personalize and edit exactly what your algorithm shows you on Instagram.
Meta AI app is being released in more and more countries.
The Sponsored label on Instagram has moved to the bottom right corner of the post. And, to me, it looks a bit less visible.
Instagram has debuted a whole new look on every single page.
Edits has added so many new features to make short-form content creation a breeze, including 250 new sound effects.
Instagram Friends Map has added a “Check-in” option to share where your location is with friends.
According to Mosseri, scheduling Instagram Stories natively in app is not a feature Instagram is working on.
Ghost posts are a new feature coming soon to Threads, where your post will only appear for 24 hours. Like an Instagram Story, but a post.
A new character counter will appear at the top of your Threads post to let you know when you’re 50 characters away from the limit.
WhatsApp is changing the location of the “chats” tab at the bottom of the screen.
Extra, extra! Read all about it!
Top TikTok news from the week
TikTok is now paying creators up to 90% of their subscription earnings in the US.
You’ll soon be able to follow other TikTok accounts from the comments section.
Hate holding down the screen for 2x speed? You can now lock 2x speed by pulling down on the screen.
TikTok LIVE is creating new ways for creators to earn more rewards.
Want to share your saved posts with friends? Add your posts to a Shared Collection and share!
Extra, extra! Read all about it!
Top X news from the week
Want a username on X that is already taken … but no one uses? You can now access X Marketplace, where you can bid to buy the username.
X’s “Verified Organizations” subscription has been rebranded to “Premium Business” and has updated pricing.
Extra, extra! Read all about it!
Top YouTube news from the week
YouTube has launched “Open Call,” a new campaign where creators can submit videos and earn $3500 if their videos are chosen.
Previously banned YouTube creators may have the opportunity to return to the platform.
Extra, extra! Read all about it!
Top other social media news from the week
You’re now able to choose where and how Sora uses your face in videos, including banning certain types of videos from being created with your likeness.
Woof. New York City is suing Meta, Snap, TikTok, and YouTube after the viral subway surfing videos, claiming the platforms are causing a youth mental health crisis.
Denmark looks to be the next country to ban social media for those under 15.
Listen of the week
Who up quantifying the self?
Yes, I know I have talked about wearable technology previously, but it’s a topic I find endlessly fascinating. Because why are we trying to optimize so much of our lives? For what? For who?
Binchtopia really deep dives into Fitbits, Oura Rings, and sleep apps, why we’re so obsessed, and where the line for obsession and control comes in.
A curated list of fun things to read
My favorite read of the week
Oof. What a read. And honestly, daunting. With Sora now being widespread, it’s hard to really know what’s real and what’s fake.
Even I, someone who humblebrags that I am great at spotting AI, struggled with the videos and can’t help but fear that I will be hoodwinked in the future!
This article from NY Times breaks down AI videos, how platforms are managing and promoting AI videos, and what we can all do to stop being scammed by the fake videos floating around.
This article by The Verge is all about age verification online: from ideation to where we’re heading when it comes to verifying your age on social media.
With more and more countries implementing their own version of age verification, it truly does seem that we are in a strange era of needing to show our IDs to enter any online space.
And … is that a good thing or something we should be wary of?
And that’s all, folks!
Hope you loved it! There may or may not be a newsletter next week as I prepare for some exciting projects ahead (eee!).
Thanks, forever and always, for your support, and I’ll talk to you all soon.
Mackenzie
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